Welcome to the momstown moments mom entrepreneur profile! In this ongoing feature, we bring you some of the best and brightest mompreneurs – and find out what really makes them tick. We hope to inspire mompreneurs-to-be and support mom-based businesses across Canada and around the world.
Today’s featured profile:
Claudia Harvey of Dig It® Apparel
Dig It Apparel is a lifestyle brand of products concentrating on women and families to fill a niche in the Canadian market.
We began in 2009 with our first product Dig It Handwear® Utility Glove. Unique to the market, our Industrial Designed Patented glove has a pillowtop protector built into each fingertip to minimize dirt and debris from reaching fingertips. We have 4 sizes designed specifically for a woman’s hand… to fit snug, provide dexterity and keep hands and fingers protected in any DIY project. We are thrilled to say we are in all Home Depot stores across Canada.
In 2010, we branched out to create Eye Dig It®, our safety sunglasses with certified safety lenses and frames with 100% UV protection …all in a fashion forward frame that look like a fashion sunglass. The differentiating benefit to this product is the safety features added to the glasses so you can look fantastic but still protect your eyes in every way.
In 2011, Dig It became the Canadian Distributor for DeBug™ Insect Repellent Patch which is an all natural Vitamin B1, Deet alternative to keeping mosquitoes away for up to 48 hours! It is perfect for camping, sports and any outdoor activity!
As we grow, our goal is to create and distribute more products that keep in line with the wonderful feedback we receive from discerning women and their families.
Here are some words of wisdom from founder Claudia Harvey:
1. Why did you become a mom entrepreneur?
I began Dig It® Apparel Inc. after I worked corporately for a number of years and had a young family of 3. I felt torn between my career demands and my family needs. I left the corporate world with the knowledge I had gained and to put this knowledge to work for myself. Having my own business allows me the flexibility of hours to be there for my family and work in a business I enjoy.
2. What’s your biggest challenge working for yourself?
Because I now own my own business, every penny and minute count that I put towards the business. To make a success of the business I need to work effectively, creatively and every action should impact the positive future of my business. Because there is such a strong personal stake in the business I have to turn that “off” during family time and ensure they are the most important part of my day when I am with them. This is sometimes very difficult but I try to make a concentrated effort to adhere to this rule!
3. What advice would you give other mom entrepreneurs?
Just like most things in life, timing is crucial to family and business. I couldn’t have imagined starting Dig It when I had babies at home. But only a mere 4 years later, I was able to see how I could juggle both without sacrificing either. So sometimes patience is key and you can start on an idea, have it percolate, meet people, mull strategy, do your research and then be ready to act on it when you feel the time is right.
Part of the key to both personal and professional success is to surround yourself with likeminded, positive people. I started Dig It with my business partner Wendy who compliments my strengths and I hers. Wendy and I knew each other for many years and have the same work/life ethic. We work well together …and we divide and conquer wherever we can.