Sponsored post by Sonia Verma
Kids ask tough questions. What does "half" mean? Why was Cinderella's family so unkind? When Grandma says "Oh my goodness" — what's a goodness? Do I have a goodness?
Well, goodness is hard to define, you respond, but you'll know it when you see it. That cereal in my bowl? It's nourishing my body AND it tastes . . . well, good. That kid who chased us down to return the baby's missing boot? He did something good.
Here in Canada, we see goodness all the time. Most of us know everyday heroes, who quietly make time to help others, or to give back to their communities.
More than 50 per cent of Canadians volunteer their time in their local communities, according to research for Post Foods Canada Inc. Most of them do it because they believe helping others is the right thing to do.
They raise money for those in need; they offer support to people at the lowest point of their lives; they habitually go above and beyond to make a difference in someone else’s life.
And all too often, no one really knows about it.
It’s time to change that.
Post Shreddies believes there is genuine goodness in every Canadian. They believe that we have a compassion and generosity that both nourishes and lifts our spirit. They believe we should celebrate that.
If you know someone who embodies that goodness, nominate them for the Shreddies Search for Goodness, a national quest to honour everyday Canadians who are committed to helping others, and whose story deserves to be told.
To submit a nomination, to vote, or just for more information, visit searchforgoodness.ca before May 10, 2015. Visitors to searchforgoodness.ca have the opportunity to vote for a story, with the top 10 becoming finalists.
These finalists will be announced between May 18 and June 7, 2015. A panel of judges will choose the winning story from this shortlist, and it will feature in a Shreddies’ ad.
To nominate someone
Full contest rules are available at www.searchforgoodness.ca
This video shows the amazing work of Ontario teens Julia and Emma Mogus, last year's winners of the Search for Goodness. Their Books With No Bounds campaign has sent more than 70,000 books to children in remote, fly-in communities in Northern Ontario.
You see? Genuine goodness isn't easy explained — it doesn't fit nicely into a little box. But you'll know it for sure when you come across it.[video:https://youtu.be/WRoikCOg4vY width:400 autoplay:0]