Looking to get our valuable “word of mom” working for you and your brand?
Check out some of the options we have available on both a neighbourhood and a national perspective. We’re also able to create a customized combination package tailored specifically for your business – just contact us to discuss things further!
SPONSORED EMAILS
This is your opportunity to send a dedicated message to thousands of momstown members – specific to you and your business! Include your logo, hyperlinks, combination of images, plus content about your company, highlighting exactly what you want our members to know about you.
Options include: Email blasts (neighbourhood & national opportunities), Monthly Deals & Steals mini-blast (national opportunities only)
& Monthly Featured Blasts based on our editorial calendar.
NEWSLETTER ADS
Strengthen your brand recognition with continued exposure within our monthly community or national newsletters. With both a large subscriber base and an exceptional open rate, this is an excellent opportunity to increase the recognition of your brand and begin building a rewarding association between your business and our thousands of members.
Newsletter options include: Block ads – neighbourhood and national opportunities; Block ads + content – neighbourhood and national opportunities; Sponsored editorial content – neighbourhood and national opportunities
PRODUCT TESTING & REVIEWS
Our momstown minds panel allows you to actively engage potential and current customers and amplify your PR, marketing efforts, and positive brand association. Get your products into the hands of our extremely targeted demographic and enjoy the benefits of the “conversational buzz” that momstown can bring to you!
Product testing options include: Mini-Panel (1-50 reviews), momstown Panel (50+ reviews), plus the option of a complete Post-Evaluation of the campaign.
Another option is to have your product tested and featured in our weekly momstown product review – have your product tested, rated, and reviewed by one of our momstown founders – then posted on our blogsite, with links within our national newsletter, as well as through our social media.
SPONSORED CONTENT
This is a great opportunity to not only build your brand awareness within our momstown communities but also to differentiate yourself from other businesses by associating yourself with various content and articles that are highly popular and relevant to our members. With many of these popular features available to both members and non-members alike, you will be able to enjoy increased visibility from an incredible large variety of current and prospective customers.
Sponsored content options include: Featured Sponsors (community option); Editorial & expert articles (national option); Mom-preneur features (national option); Newsletter content sponsorship – crafts, recipes, tips, etc. (community & national options)
ONLINE BIG BOX & MINI-BLOCK ADS
Complement your marketing efforts and strengthen your brand recognition with online block ads – on a local or national level – strategically placed within our momstown website(s). This option helps you get noticed within our high traffic pages, as well as providing the ability to have members click directly through to your website.
Block ad options include: Big Box Ad placement – national listing only; Mini-block Ad placement – neighbourhood & national listings available
SOCIAL MEDIA INTEGRATION
momstown is a social media itself but we are already heavy users of social marketing elements that incorporate other moms. momstown can help spread your targeted promotional message on Facebook, Twitter and on our very own message boards. Social media elements can be added to any advertising package.
CONTESTS
Options available for both members and non-members, and include momstown social media support, as well as promotional support in newsletters and within all community sites (Community & national options)
MEMBER DISCOUNT LISTINGS
Encourage members to check out your products or services by offering a special incentive or promotion. This opportunity offers you a listing on each of our community member discount pages that includes your logo, promotion details, and hyperlink back to your own site (Community & national options).
If you’d like more information on any of these opportunities – or if you’d like to discuss creating a tailored package specifically designed to meet the needs of your business – contact us today at advertising@momstown.ca or 1-877-711-2903 x701.
2010-2011 EDITORIAL CALENDAR
June - Home & Away
July - Fun in the Sun
August - Bacl to Basics & Green Living
September - Back to School
October - Health, Cold & Flu
November - Bundling up at home
December - Holiday Gifts
January 2011 - New Years Resolutions
February - Beauty & Feeling Good
March - Travel
April - Spring Cleaning, New Start
May - Mothers Day & Spring Fever
** these themes are not all emcompassing but are directional for content of the 5 momstown.ca blog sites **